So why do I need to be aware about Life Insurance anyway?

Life Insurance

All this Life Insurance hype comes in the month of September each year and I need to ask myself why? What is so important about life insurance that we need to set a whole month aside each year just to make people “aware” of it?

Please forgive me, what type of insurance are we talking about? Oh… LIFE insurance… Is life insurance any more important than any other insurance? What sets it apart from all the other insurances?

If I have auto insurance, does it mean that it will definitively be used, that my being in a car accident is automatic? If I own a home and have home owner’s insurance, does it constitute a guarantee that it will be used due to damage or vandalism? Even if I have disability insurance, which is one of the most important insurances to have (and I highly recommend you look into it if you don’t), am I with certainty, going to not be able to do work and have to put in a claim to replace my income?

The answers to these questions are obviously a big NO. If I asked however, with certainty, with definitiveness, and with guarantees that we will automatically die at some point in the future, then that answer is an obvious big YES! Ah… so life insurance is set apart from other insurances? Maybe it is special in a way that no other type of insurance is?

I must ask myself, “Am I prepared for death?” It will come to all of us, we know not when, nor how, nor where or even why. Life insurance is that shield against the certainty of our non-existence, inasmuch as a shield can protect us from the inevitable. So yes, I would say that one month to make us aware of our transitory nature isn’t much to ask. In fact, I think it does well to remind us that if our day or reckoning is today… are we prepared? How much life insurance do I own for the people I care about? Have I taken the time to protect their futures? Think about that….. just for a month.

About the author: Kyle McDonald holds FIC, FICF, FSCP® & CLTC designations. His viewpoint on life insurance is simple, “Anyone with a family must have life insurance. In the end, life insurance is for others you care about, not you.” He is ready to help you and your family get the best option available. Contact Kyle today at   1-800-651-1953 or