What is the point of Life Insurance Awareness Month?

Life Insurance

The intended purpose of the Life Insurance Awareness Month is to raise the awareness of  the need for life insurance. LIMRA Inc., an association of life insurance and financial services companies, performs industry research to help member companies worldwide to improve their marketing and distribution effectiveness. LIMRA Inc. contends that less than half of individuals between the ages of 25 and 64 own individual life insurance. Many people purchase life insurance due to life events that occur such as buying a home, getting married or divorced, have a baby or having experienced a death of a family member. The majority of reasons most consider life insurance are to replace income in the event of death or funeral and final expenses. The goal of Life insurance Awareness Month is to heighten attention to the need of life insurance.

I find that many people who are considering the purchase of life insurance recognize the need, however, the many types of life insurance products offered these days often become confusing. If you research life insurance products, often you will find sources promoting the advantages of certain products over others, while others provide conflicting arguments of alternative products. Many consumers prefer the opportunity to discuss their circumstances with an insurance professional to get the proper recommendation of the amount and type of life insurance needed for their situation. The PivotCare team provides  personalized service as we offer a variety of life insurance products that can meet your needs.

Today, most people are cost conscious and are most interested in getting the best value for their dollar. Pivot.com offers many insurance carriers offering a variety of life insurance products to make your shopping experience easier and more efficient. Hopefully we can make this September, the Life Insurance Awareness Month that changed you from uninsured or underinsured to a properly insured person who purchased the correct policy at a comfortable premium.

About the author:  Ken Buccico holds a LUTC designation and has been in the life insurance business for 39 years. His wealth of experience empowers clients to make best possible decision regarding a life insurance policy. To explore the best life insurance option, contact Ken at 1-800-651-1953 or KBuccico@Pivot.com.