Nationwide Life Insurance Super Bowl Ad

Life Insurance

When I sat down to watch the Super Bowl last Sunday, the last thing on my mind was life insurance. It is the Super Bowl and all of my attention was on football.

When watching the Super Bowl, a lot of attention is drawn to the commercials. Budweiser has their famous Clydesdales; and this year, the horses helped save a puppy and return him home. There is something about the media when they advertise with animals and children that everyone loves.

Then the Nationwide Insurance ‘Make Safe Happen’ commercial came on. If you did not see the commercial due to a refrigerator or bathroom break, it sparked a lot of controversy on social media sites. The commercial shows a little boy who began by saying “I’ll never learn how to ride a bike, or fly, or ever get married”. “I couldn’t grow up because I died from an accident”. Then a narrator comes on and said, “At Nationwide, we believe in protecting what matters most, your kids”. At first, I was a little surprised at the content of the commercial. It was a bold statement involving a child and I wondered what other people thought. First place I went to is Facebook. There were over a thousand “thumbs up” on their Facebook post of the commercial and over 4 thousand comments. I did not have time to read all the comments; however, what I did read was not in favor of the ad. Then I took an internet stroll over to YouTube. The video has over 6 million hits on the commercial. Over 9 thousand thumbs up and over 18 thousand thumbs down. That is many thumbs down for a 45-second commercial, which cost approximately 4.5 million dollars for the spot.

Often times, when purchasing life insurance for a child, many think of a whole life policy where the cash value will grow, as the child gets older. The cash value can be used for college expenses, costs of purchasing a new home etc. People think of child whole life insurance more as an investment tool rather than a death benefit for final expenses. If the Nationwide commercial was portrayed as an investment tool as opposed to a child dying, I believe it would have had a different impact. Do you remember the E-Trade Super Bowl baby commercials from 2008 through 2013? Those commercials were extremely popular. In my opinion, it goes to show you, it is all about perception.

No matter what the reason you buy child life insurance, it is ultimately for protection. Purchasing a life insurance policy for a child is an inexpensive way to protect their future. A $25,000 whole life policy for a newborn generally costs less than $20 a month. What a great gift for a newborn! If you are interested in giving the gift of life insurance to your newborn child or grandchild, please contact the PivotCare at 1-800-651-1953. We are here to help you answer any questions you may have regarding child life insurance or other life insurance coverage. Remember you can get a free life insurance quote in our Tool Center now.

About the author: Teri Costen has been in the life insurance business for over 20 years. She is a mother of three who enjoys working out, taking aerobic kickboxing classes, and making stained glass. Teri believes that finding the right life insurance policy helps protect your family and loved ones. You can contact Teri at 1-800-651-1953 or